Sunrock Residences

Digital launch and lead generation strategy for a premium real estate project in Cyprus

We enhanced brand positioning, launched paid traffic campaigns, and brought in high-quality leads — all while the property was still under construction.

targeted advertising

PPC services

SEO optimization

YouTube

5,0 €

Cost per lead from Google Ads

15,0 €

Cost per lead from Meta Ads

6,0 %

CTR on Google Ads

1,0 %

CTR on Meta

Client

Sunrock Residences is a premium-class residential development in Cyprus, currently under construction and aimed at investors seeking European real estate opportunities. The project team approached us at the early stage of launching their website, with the goal to build their digital presence from the ground up, test acquisition channels, and generate targeted traffic from day one.

Results after 4 months

Stable website traffic from Google Ads with high CTR

Multichannel lead generation pipeline launched during pre-construction phase

Strong brand presence reinforced via LinkedIn and YouTube

SEO foundation laid for long-term visibility

CPA: €34.88 (Meta), €5.82 (Google)

Website & SEO

We audited and refined the website: fixed technical issues, rewrote key landing pages, and implemented core on-page SEO. A blog was launched as part of a long-term content strategy to grow organic traffic.

View website

Meta Ads

We launched targeted campaigns across social platforms, focusing on users interested in overseas property, investment, and relocation. We segmented audiences, crafted ad sequences for cold and warm traffic, and customized visuals and messaging for different markets. We also ran creative testing, retargeting, lookalike audiences, and geotargeting.

Google Ads

We conducted market research, built a media plan, and set up advanced analytics. The campaigns were launched with multiple ad variations and A/B tested for creative and audience performance. Within two months, we achieved a €5.82 CPA, 6.37% CTR, and €0.06 CPC — resulting in a steady flow of qualified leads at a very low cost.

LinkedIn Outreach

We set up the corporate profile and sourced relevant prospects through Sales Navigator. Outreach campaigns were launched using custom scripts to connect with potential investors and strategic partners.

YouTube Optimization

We restructured and optimized the channel — updated the header, video descriptions, and content structure to boost engagement and visibility in YouTube search results. Videos began ranking higher for relevant keywords.