KLAUS MASSIVHAUS

We developed a high-converting website, a dedicated landing page for advertising, and launched targeted ad campaigns for a real estate developer near Berlin. Set up a stable lead generation flow with leads starting from just €10.

website development

copywriting

targeted advertising

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Increase in website conversion rate

0x

Growth in the number of leads after launching the landing page

€0

Lowest cost per lead

Client

Klaus Massivhaus is a developer selling houses directly, without intermediaries, in the suburbs of Berlin. The client approached us to fully revamp their website, launch a dedicated landing page for ads, and set up targeted lead generation campaigns.

What We Did?

We developed two platforms: 1) The main website klausmassivhaus.de to present the company and all of its projects. 2) The landing page klaushausbau.de focused on a specific housing complex, optimized for fast lead collection through forms.

For advertising, we created creatives with different triggers and reached the lowest possible cost per lead.

Results of our work:

Developed a main website to present the brand and showcase projects

Created a landing page focused on lead generation through targeted ads

5X increase in conversion rate compared to the previous website

3X increase in the number of leads after launching the landing page

Generated 9 leads with an average cost of €28.21

Best-performing ad achieved leads at €10.01

Website development

We created a modern, visually appealing website that clearly presents all of the company’s projects. The structure is user-friendly and designed to simplify the process of buying homes directly from the developer.

VIEW PROJECT WEBSITE

Landing Page

We developed a landing page specifically for targeted advertising. The structure is designed for fast lead capture: minimal distractions, optimized forms, clear benefits, and focus on price, eco-friendly living, and direct purchase with no agent fees.

VIEW PROJECT WEBSITE

Targeted Advertising

We launched Meta ad campaigns to generate leads. Over €5,000 in ad budget was invested during the campaign period. The average cost per lead was €17.33, with the best-performing ad delivering leads at just €10.01.

We tested multiple funnel formats — including lead forms, quizzes, and dedicated landing pages — and experimented with different messaging: price, location, suburban lifestyle, and direct purchase with no commission. The most effective targeting segments were young families and property investors.

Although lead qualification wasn't tracked directly, based on industry benchmarks, the estimated cost per qualified lead is in the range of €35–40. Visuals and offers were tailored to specific audience segments and stages of the decision-making journey.

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