Aurelia Lux

A complete relaunch of beauty business: new name, new identity, new social media. From a local salon Rozā Kājas — to the premium chain Aurelia Lux.

Naming
Brand Identity
SMM

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Growth in social media engagement

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Positive client feedback on the new brand

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Instagram follower growth

Client

The manicure salon chain Rozā Kājas approached us with a goal to elevate their image and reach a new level. The challenge was to reposition the brand, making it modern, stylish, and premium.

What We Did?

The new name — Aurelia Lux — was created to convey a sense of luxury, beauty, and radiance. A complete brand identity followed, including the logo, color palette, typography, marketing materials, and clear usage guidelines. The Instagram account was fully rebranded and relaunched to reflect the new visual style. Communication was redefined across all touchpoints — from visuals to messaging — to deliver a seamless and elevated brand experience.

Results of our work:

Complete rebranding of the salon chain
New visual identity and professional brandbook
Rebranding and management of the Instagram account
+300% increase in social media engagement
2X follower growth on Instagram
Positive feedback from existing clients on the new positioning

Naming

We developed a brand positioning strategy and proposed several naming options. The final choice — Aurelia Lux — is memorable, elegant, and aligned with the premium segment. It reflects aesthetics, light, and value — the essence of a salon that stands for impeccable service and refined visual appeal.
View Brandbook

Brand Identity

Based on the new name, we created a cohesive and elegant visual identity, including a logo, color system, typography, and clear brand usage guidelines. The new style is minimalistic, luxurious, and adaptive — designed to present the brand consistently across digital and physical touchpoints. A comprehensive brandbook was created to guide all future communication.
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SMM

We reimagined the brand’s social media presence. The Instagram account was redesigned to match the new identity, and we built a unified visual and content strategy. The result: aesthetic, engaging, and brand-relevant content that increased user engagement, retained loyal customers, and attracted new ones.
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What Our Clients Say:

"The rebranding process with you was smooth and right on target. We finally look the way we always envisioned — stylish and premium. Thank you for your attention to detail and strong results!"

Mara
founder of Aurelia Lux

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