Litana Group

Built a modern, high-converting landing page. Launched and optimized Google Ads campaigns. Implemented LinkedIn Outreach lead generation.
Prepared the brand for a major shipbuilding industry exhibition for U.S.

Website development
Google Ads (PPC)
Linkedin outreach

+0%

Increase in Reach through Contextual Advertising

0,28$

CPA

0

Goal actions per month

Client

International company Litana Group approached us with a clear goal: enter the U.S. market through participation in a leading shipbuilding industry exhibition and reach dozens of target companies across the United States.

What We Did?

Prepared the company's exhibition presence (stand assets and print materials) for one of the largest industry events. Designed a lead-focused landing page with clear positioning and highly visible CTAs. Launched Google Ads across key directions: shipbuilding, industrial, electrical. Set up end-to-end analytics: forms, events, UTM tracking - everything measured transparently. Refreshed the company's LinkedIn presence and launched lead generation via outreach.

Results of our work:

A modern, conversion-oriented landing page ready for U.S. traffic.
Google Ads:
54-58 target actions per month
-72% CPA reduction
-94% CPM reduction
-83% CPC reduction
Dozens of qualified leads generated via outreach over 2 months.

Landing page development

We created a modern visual direction with a clear call to action, strengthened proof of expertise (experience, standards, processes), and simplified form flows to increase conversions.

Google Ads

We split campaigns by niche, set up ad extensions and negative keywords, and continuously test creatives while adjusting bids. The focus is on lowering CPA and CPM without sacrificing traffic quality.

LinkedIn Outreach

We optimized an employee profile and built an automated communication sequence to connect with potential partners.
63,6% Open rate
18,7% Invitation accepted
7% Replied rate

Exhibition print & booth design

On a tight timeline, we prepared roll-ups and a booklet for print - clearly communicating the company’s value proposition and key differentiators.

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