Cold Outreach через Email и LinkedIn
Client: FoodClub.lv — corporate catering service in Riga.
Task: Build a systematic B2B outreach programme to attract new office clients.
Email outreach
LinkedIn outreach
- The company offered corporate business lunches for offices.
- The main sales were made through advertising and personal contacts.
- There was no cold outreach strategy in place: neither via LinkedIn nor via email.
- An important goal is to reach decision-makers (HR, office managers, procurement) and increase the number of corporate orders.
We compiled a target database of CEOs, founders, and positions related to procurement and catering.
We conducted A/B testing of email subjects and offer wording.
We developed a 4-step chain of emails: introduction, description of benefits, reminder, final offer.
Each letter was personalised (name, company).
The first corporate contracts were signed after the first wave of mailings.
Open rate
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Reply rate
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писем отправлено
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Using Sales Navigator and AI tools, we selected target individuals: HR managers, office managers, office administrators, CEOs, founders, co-founders, and owners.
We set up a multi-stage sequence of messages: connect → introduction → proposal → follow-up.
As a result, FoodClub.lv received real deals through LinkedIn, which was a first for the company and provided a new channel for attracting B2B customers without using advertising.
We tested various offers (‘happy employees,’ ‘fixed budget,’ ‘trial order’).
Accept Rate
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Responses to follow-up messages
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Connection requests sent
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Clients conversion
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- Two independent cold outreach channels (Email and LinkedIn) have been built from scratch.
- FoodClub.lv received a steady stream of enquiries from offices, some of which were converted into orders.
- On average, each closed contract fully covered the campaign costs, making the channels profitable.
- The client is no longer dependent solely on paid traffic and has gained a long-term tool for direct B2B communication.
The combination of Cold Email Outreach and Cold LinkedIn Outreach enabled FoodClub.lv to scale up sales of corporate business lunches, develop a systematic approach to B2B lead generation, and establish direct communication with decision-makers.
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