Epil Care

We helped a Warsaw-based laser hair removal salon overcome the seasonal slump by refreshing its visual identity and SMM strategy.
In just five months +180% engagement growth and a steady stream of bookings without discounts.

SMM

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Increase in booking flow

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Growth in audience engagement

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New active followers

Client

The Epil Care chain of aesthetic salons in Warsaw reached out to us during a seasonal downturn when client activity typically slows down. Goal: Revitalize communication, boost engagement, and increase the number of bookings through Booksy — while maintaining the brand's premium style and refined aesthetic.

What We Did?

Tested new visual approaches for the Instagram feed, keeping a unified color palette, minimalist typography, and clean aesthetic. Launched series of Reels and Stories in authentic, “live” formats — humor, trends, behind-the-scenes, and real client experiences. Created scripts for viral, relatable videos tailored for the Polish audience. Developed a content mix combining Reels, carousels, stories with “last-minute slots,” educational posts, and client reviews. Designed and tested three marketing initiatives, two of which were successfully implemented and already showing measurable results.

Results of our work:

+180% engagement growth within five months
+116% increase in content views (from 584 796 → 1 039 860)
2× more profile actions (1 951 → 4 217)
+1 000 new active followers — real, local clients
Each “open slot” story drives +5 clicks to Booksy on average
Consistent bookings replaced seasonal gaps — Reels and Stories now serve as a sales tool

SMM

We built a structured, visually consistent, and conversion-oriented social presence. The Polish-language content strategy unified Reels, posts, and stories within the Epil Care aesthetic — highlighting expertise, authenticity, and a touch of humor, while preserving the premium image. The result: +180% engagement, a steady booking flow, and higher brand recognition across Warsaw.
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