How FoodClub Achieved a Steady Flow?

One of the most expensive mistakes in B2B is relying on a single lead generation channel.

A corporate catering service in Riga approached us with a goal: to build a systematic B2B outreach process to attract new clients. At that time, their primary sales were coming through Google Ads. The cost per lead was constantly rising, and the dependence on a single channel was becoming increasingly dangerous.

Here is what we did:

• Launched cold email and LinkedIn outreach

• Compiled a targeted database of CEOs, founders, and procurement specialists using Sales Navigator and AI tools

• Developed a 4-step email sequence: introduction, benefits, reminder, and final offer

• Conducted A/B testing of email subject lines and offers

• Added personalization to each email so the communication did not look like a mass mailing

What we achieved as a result:

• A 25% reply rate (conversion to responses)

• A 5% conversion rate into orders

• The tool paid for itself with the very first client

But most importantly, FoodClub secured a consistent flow of clients and stopped relying solely on paid traffic.

This is precisely the difference between chaotic marketing and a system: in the first scenario, you buy attention anew every month, while in the second, you build a predictable sales channel that drives business growth.