Bayers Academy

Information Product + Personal Brand Course: "The Profession of a Buyer"

From Zero to Course Sales. We developed an intuitive website and crafted social media profiles to build a personal brand, increasing reach by 280%.

website development
smm
targeted advertising

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increase in social media reach

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Growth in Followers

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Course Enrollments

Client

Alena Chipriani, founder of Bayers Academy, approached us to develop her personal brand and help create and promote the "Profession of a Buyer" course. The primary tasks included designing a clear and structured website for course sales, enhancing social media presence, and running effective ad campaigns to attract an audience.

What We Did?

We created a comprehensive plan that involved building an easy-to-navigate website, enhancing brand recognition, and launching advertising campaigns on social media. The new visual concept provided cohesive and appealing content, boosting personal brand awareness and resulting in a 280% increase in social media reach.

Results of our work:

Developed an intuitive and conversion-focused website
Advertising costs were recouped within the first month
Increased reach by 280% and engagement by 65%
Secured 120 course enrollments

Website development

We created a user-friendly and visually appealing website with global access for course purchases. We crafted clear and compelling service package descriptions and calls-to-action to enhance conversion rates. The website's visitor-to-lead conversion rate is now at 30%.
VIEW PROJECT WEBSITE

SMM

We developed a fresh visual concept for social media, producing engaging and relevant content. This increased social media reach by 280% and significantly boosted the number of leads from social platforms. User engagement also rose by 65%, solidifying Alena Chipriani's personal brand in the online space.

Targeted advertising

We leveraged targeted audience insights and effective ad creatives, achieving excellent campaign CTRs. With an advertising budget of €1,000, we attracted 120 clients to the course. Potential clients were added to the CRM system and followed on Instagram for future engagement.
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