The owner of a London-based accounting firm serving small and medium-sized businesses approached us to enhance her online presence and increase lead generation. RK Accounting had an outdated website with poor conversion rates and an inconsistent social media presence.
We developed a comprehensive plan that included creating a new, modern website, optimizing landing pages, and launching advertising campaigns on social media and through paid search. The new visual concept provided cohesive and appealing content, boosting brand recognition and resulting in a 230% increase in social media reach.
We created a new, modern, and visually appealing website with an intuitive user interface. We added clear and engaging service descriptions along with compelling calls-to-action to boost conversions. The website’s visitor-to-lead conversion rate now reaches 10%.
We designed a new visual concept for social media pages, creating appealing and relevant content. This helped increase social media reach by 230% and doubled the number of leads from social channels. User engagement also grew significantly, reinforcing RK Accounting’s presence in the online space.
We used relevant keywords and effective ad creatives to significantly increase the company’s visibility in search results. With a 400-euro advertising budget, we generated 12 leads for comprehensive accounting services. Work started with three of these leads within the first week, allowing us to cover the traffic costs. Potential clients were added to the CRM system and subscribed to the Instagram account.
The Blue White agency team was tasked with attracting potential clients through paid search. Our team created a multi-regional advertising campaign that delivered excellent results from the very first weeks. We continue to optimize it, gradually reducing the cost of lead acquisition by 34%.
