KAZBET GROUP

Created a modern online store and built an effective sales funnel. Strengthened Google Ads in key areas, ensuring a steady flow of targeted leads.

website development
Google Ads (PPC)

0 +

products on the website

0,5 €

cost per qualified lead from Google Ads

0

qualified leads per month from Google Ads

Client

The Czech manufacturer of metal roofing solutions, Kazbet, approached us with a typical but critically important challenge: their outdated and cluttered website was generating almost no inquiries. Confusing navigation, cumbersome forms, and an uninspiring presentation of key benefits made user interaction with the site difficult, and the lack of clear analytics prevented identifying points of customer loss and optimizing the sales funnel effectively.

What we did?

We designed a high-converting structure for the new website and shortened the customer journey to action. Enhanced trust by adding: FAQ, downloadable price lists, reviews section, and a useful blog. Set up analytics: GA4, Google Ads, GTM. Relaunched Google Ads Search and Performance Max campaigns for key areas.

Results

Built a strong conversion funnel: website + ads + transparent tracking — clearly showing what drives inquiries.
A modern product-catalog website with 100+ items, focused on USPs and a fast path to inquiry/purchase.
Google Ads stabilized into a predictable lead-gen model:
71,5 € per qualified lead
10 qualified leads per month
Data transparency: it is clear which campaigns, queries, and pages generate leads and sales (GA4 / Google Ads / GTM).

Website development

We created clean, easy-to-navigate category and product pages, surfaced the brand’s key advantages in dedicated blocks, and simplified the journey to the main action. We also improved speed and the technical SEO foundation (structured markup, sitemap, meta tags, lazy-load).
Result: more transitions to inquiries/purchases and better website conversion.
Project website
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Google Ads (PPC)

We rebuilt campaigns around search intent, launched Search and Performance Max, connected a feed, added extensions and negative keywords. We continuously tested ads and adjusted bids by region and time.
Result: a steady flow of relevant inquiries and a controlled qualified-lead cost at 71,5 €
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