Oh My Dog! Grooming Salon

Built the brand from scratch: Naming + positioning Developed the visual identity and brand guidelines Launched a 3-language website + online booking.

website design & build

brand guidelines

brand strategy visual identity

one cohesive brand look

0 %

website languages

designed brand assets

About project

Client

A new grooming salon in Riga came to us to package and launch the brand for the Latvian market. They were starting from zero — no name, no identity, no website, and no launch materials. Our task was to build everything needed to go live fast and look premium from day one, with a brand that would convert both online and offline.

What we did?

Built the brand from scratch: naming, positioning, tone of voice. Developed the visual identity: logo, color palette, typography, usage rules (brand guidelines). Designed and built the website: booking-first structure, 3 language versions, measurement setup (GA4 / GTM / UTM). Created brand collateral: flyers, loyalty card, stickers, price list, business cards, gift certificates, client intake form.

Results of Our Work

A turnkey brand launch: the salon entered the market as a polished, recognizable business.

10 production-ready brand assets — a complete opening kit: storefront visuals, printed materials, certificates, and day-to-day service touchpoints.

100% cohesive brand look across every touchpoint — online and offline — building trust at first glance.

A 3-language website built around bookings, with clear performance tracking.

Visual Identity & Brand Guidelines

We built a flexible identity system that scales across every format – digital and print. We documented logo usage, colors, and typography so the brand stays consistent and instantly recognizable everywhere it shows up.

Website development

We designed the site around the main action — booking. Three language versions, clean navigation, the right sections, and a frictionless user flow. We also set up baseline analytics to clearly see what drives real bookings and inquiries.

Brand Collateral

We created a complete “opening kit”: storefront and print materials, loyalty card, price list, business cards, gift certificates, and a client intake form — all in one style, with an offer that’s easy to communicate and feels premium in hand.

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