Built the brand from scratch: Naming + positioning Developed the visual identity and brand guidelines Launched a 3-language website + online booking.
A new grooming salon in Riga came to us to package and launch the brand for the Latvian market. They were starting from zero — no name, no identity, no website, and no launch materials. Our task was to build everything needed to go live fast and look premium from day one, with a brand that would convert both online and offline.
Built the brand from scratch: naming, positioning, tone of voice. Developed the visual identity: logo, color palette, typography, usage rules (brand guidelines). Designed and built the website: booking-first structure, 3 language versions, measurement setup (GA4 / GTM / UTM). Created brand collateral: flyers, loyalty card, stickers, price list, business cards, gift certificates, client intake form.
We built a flexible identity system that scales across every format – digital and print. We documented logo usage, colors, and typography so the brand stays consistent and instantly recognizable everywhere it shows up.
We designed the site around the main action — booking. Three language versions, clean navigation, the right sections, and a frictionless user flow. We also set up baseline analytics to clearly see what drives real bookings and inquiries.
We created a complete “opening kit”: storefront and print materials, loyalty card, price list, business cards, gift certificates, and a client intake form — all in one style, with an offer that’s easy to communicate and feels premium in hand.
