A premium aluminum boat manufacturing company came to us with an issue of low-quality leads from online channels and a lack of a clear marketing strategy. The company's management recognized that they weren't using social media effectively to attract potential customers. Our task was to improve brand communication with the audience and attract new followers while keeping the brand's image in mind.
We refreshed Jaktar's social media visual style by creating modern, engaging content and launching targeted ads to attract the desired audience. Consistent posting and incorporating trends into reels led to excellent results. With the new visual concept and targeted advertising, social media engagement increased by 150%.
Alongside updating the visual concept, we launched effective targeted advertising campaigns. These campaigns were carefully tailored to the demographics and interests of the target audience, resulting in a 50% reduction in customer acquisition costs.
Consequently, we were able to triple the number of leads generated through targeted advertising. This significant improvement not only boosted brand awareness but also solidified the brand’s position in the market.
