Sunrock Residences is a premium-class residential development in Cyprus, currently under construction and aimed at investors seeking European real estate opportunities. The project team approached us at the early stage of launching their website, with the goal to build their digital presence from the ground up, test acquisition channels, and generate targeted traffic from day one.
We launched targeted campaigns across social platforms, focusing on users interested in overseas property, investment, and relocation. We segmented audiences, crafted ad sequences for cold and warm traffic, and customized visuals and messaging for different markets. We also ran creative testing, retargeting, lookalike audiences, and geotargeting.
We conducted market research, built a media plan, and set up advanced analytics. The campaigns were launched with multiple ad variations and A/B tested for creative and audience performance. Within two months, we achieved a €5.82 CPA, 6.37% CTR, and €0.06 CPC — resulting in a steady flow of qualified leads at a very low cost.
We set up the corporate profile and sourced relevant prospects through Sales Navigator. Outreach campaigns were launched using custom scripts to connect with potential investors and strategic partners.
We restructured and optimized the channel — updated the header, video descriptions, and content structure to boost engagement and visibility in YouTube search results. Videos began ranking higher for relevant keywords.
