We were recently approached by a client who wanted to launch a new line of business — commercial cleaning.
We suggested a tool that would be the logical first step for entering the B2B segment: LinkedIn outreach.
When the client saw the cost of our service, their reaction was: “That’s expensive.” But let’s do the maths:
In the B2B cleaning sector, a single major contract to service a warehouse or shopping centre brings in between €20,000 and €30,000 a year. Our services cost €1,500 and enable you to arrange up to 30 meetings with decision-makers per month.
Now, a bit of simple maths: if just one major contract is secured from those 30 meetings, our services pay for themselves with an excellent ROMI as early as the first month of operation.
Essentially, you’re investing €1,500 to gain access to a contract worth €30,000 a year. Against this backdrop, the question is no longer whether it’s expensive or not.
The question is this: how much does it cost a business to continue operating solely on small orders, relying on word-of-mouth, and failing to build a substantial pipeline for major clients? The absence of such a pipeline, into which a major client might ‘fall’, costs the business the opportunity to grow.
Want the same result?
Contact us, and we will reach out to show you how to apply these tools specifically to your business.
