Strengthened digital presence in the UK: built a solid SEO/GEO foundation, reduced cost per lead in Google Ads to €17, and established a steady flow of B2B and B2C inquiries.
BritTherm, a UK-based manufacturer and supplier of heating and water system solutions, approached us with the goal of increasing qualified inquiries, strengthening their visibility in UK search results, and improving the performance of paid traffic.
Rebuilt Google Ads campaigns for both B2B and B2C segments and implemented proper event tracking via GTM. Conducted a full SEO and GEO audit of the website, competitors, and local search landscape. Developed a long-term SEO/GEO strategy with a focus on AI search, local visibility, and voice search. Fixed key technical issues and improved overall website performance and speed. Analyzed the user journey to identify drop-off points, simplify navigation, and improve conversion flow. Designed a SILO structure, built a structured FAQ base, and implemented schema markup for AI search. Optimized the company’s Google Maps listing. Initiated a structured link-building process.
Conducted an in-depth SEO audit and developed a strategy aligned with modern ranking factors, AI search, and local GEO visibility.
Built a SILO-based structure, FAQ content system, schema markup, and a scalable roadmap for organic growth.
Rebuilt campaign structure and keyword logic for different audience segments.
Optimized bidding strategy and search queries to reduce cost per click and improve conversion performance.
