Building a B2B Lead Generation System We developed a high-performing B2B lead generation infrastructure that outperformed market benchmarks for LinkedIn Outreach. The campaign yielded 8 qualified leads with a 69% Open Rate and an 11% Reply Rate. Additionally, we generated 35 leads through Google Ads.
PowerTech, a provider of workforce solutions for construction, infrastructure, and industrial projects in Europe. The goal was to strengthen the company's digital presence, increase brand awareness, and build a systematic B2B lead generation process.
Developed a content strategy tailored for the B2B audience. Optimized the LinkedIn presence of PowerTech and its key employees. Launched LinkedIn Outreach across multiple segments. Implemented email outreach, warmed up the domain, and strengthened touchpoints with potential clients. Simultaneously managed Google Ads and optimized campaigns for more efficient lead generation.
Optimized the Company Page and personal profiles of key employees for a B2B audience.
Developed an expert content strategy that strengthened PowerTech’s positioning and helped explain the company’s complex business model through clear and systematic content.
Launched an outbound system across several target market segments with personalized communication scenarios.
Tested various databases, offers, and approaches, identified the most effective segments, and established a steady flow of B2B dialogues.
Receiving consistent responses from target companies in the EU segment.
Integrated email as an additional touchpoint channel to reinforce outbound communication.
Performed domain warm-up, configured deliverability, and launched email campaigns across target B2B databases.
Email Score: 81/100 (Green Zone)
Created advertising campaigns for a B2B audience.
Continuously optimized bids, keywords, and landing page sequences to improve advertising performance.
