FoodClub, the largest office food delivery service in Latvia, approached us when their project had been running for a year and their marketing efforts were being handled internally. The client had a website that was showing low conversion rates (less than 1%) and in some months the ROMI was below 0%.
We started by creating a comprehensive business package - designing a new high-converting website with persuasive copy, optimizing it for SEO, and implementing a full-scale marketing strategy, which included managing social media accounts and collaborating with bloggers, as well as setting up contextual and targeted advertising. We launched LinkedIn outreach for B2B: personalized connections, short pitches, and follow-up chains.
We created a modern, user-friendly e-commerce website that includes all the necessary information for customers: the menu, shipping and payment terms, benefits, and a registration form. We also added a section for corporate clients, where the benefits and advantages of using the service are described from an employer’s perspective.
The main goal is to highlight the value of a service that delivers hot meals at an affordable price to offices and homes. The copy describes all the benefits of the service and addresses potential customer objections. We formulated a clear value proposition by analyzing the target audience and its priorities. The copy was written in Russian and adapted into Latvian and English.
The Blue White agency team was tasked with increasing ROMI and making the project profitable.
We increased traffic from Google fivefold (both organic and Google Ads) and boosted ROAS from this channel by 270%. We reduced the bounce rate from 65% to 43%. Following SEO optimization, more than 30 keyword queries now rank in the top 10 on Google.
" I would like to thank the BlueWhite team for their professional approach to work. To be honest, at first, I didn't believe that our business could achieve such results. These guys work with heart and high professionalism, and as a result, our ROMI has already reached 230% and continues to grow. With them, we earn several times more! "
