Client
Gutman Custom Homes is a premium developer in Texas specializing in the construction of high-end custom homes.
The company approached us with the task of increasing the number of high-quality leads for construction and improving the effectiveness of its advertising budget. The key goal was to attract a more relevant audience of potential customers while minimizing untargeted inquiries and irrelevant clicks.
What we did?
We built a clear and transparent conversion funnel focused on building trust and encouraging applications. We designed a landing page focused on lead generation, with clear brand positioning and strong calls to action (CTA). We redesigned the page structure in line with the customer's decision-making logic: trust → work process → result → application. We shortened and simplified the user's path to application by optimizing forms, semantic blocks, trust triggers, and a structured visual hierarchy. We increased the effectiveness of Google Ads: we redesigned the structure of advertising campaigns and identified priority areas for key queries. We optimized ads and the landing page, which increased conversion and reduced the cost of attracting leads.
