The Czech manufacturer of metal roofing solutions, Kazbet, approached us with a typical but critically important challenge: their outdated and cluttered website was generating almost no inquiries. Confusing navigation, cumbersome forms, and an uninspiring presentation of key benefits made user interaction with the site difficult, and the lack of clear analytics prevented identifying points of customer loss and optimizing the sales funnel effectively.
We designed a high-converting structure for the new website and shortened the customer journey to action. Enhanced trust by adding: FAQ, downloadable price lists, reviews section, and a useful blog. Set up analytics: GA4, Google Ads, GTM. Relaunched Google Ads Search and Performance Max campaigns for key areas.
We created clean, easy-to-navigate category and product pages, surfaced the brand’s key advantages in dedicated blocks, and simplified the journey to the main action. We also improved speed and the technical SEO foundation (structured markup, sitemap, meta tags, lazy-load).
Result: more transitions to inquiries/purchases and better website conversion.
We rebuilt campaigns around search intent, launched Search and Performance Max, connected a feed, added extensions and negative keywords. We continuously tested ads and adjusted bids by region and time.
Result: a steady flow of relevant inquiries and a controlled qualified-lead cost at 71,5 €
