Client
Confusing navigation, cumbersome forms, and an uninspiring presentation of key benefits made the site hard to use, and the lack of clear analytics made it hard to spot drop-off points and optimize the sales funnel.
KAZBET GROUP
Created a modern online store and built an effective sales funnel. Strengthened Google Ads in key areas, ensuring a steady flow of targeted leads.
website development
Google Ads (PPC)
products on the website
0
+
cost per qualified lead from Google Ads
0
,5 €
qualified leads per month from Google Ads
0
What we did?
We designed a high-converting structure for the new website and shortened the customer journey to action. Enhanced trust by adding: FAQ, downloadable price lists, reviews section, and a useful blog. Set up analytics: GA4, Google Ads, GTM. Relaunched Google Ads Search and Performance Max campaigns for key areas.
Built a strong conversion funnel: website + ads + transparent tracking — clearly showing what drives inquiries.
A modern product-catalog website with 100+ items, focused on USPs and a fast path to inquiry/purchase.
Google Ads stabilized into a predictable lead-gen model:
- 71,5 € per qualified lead
- 10 qualified leads per month
Data transparency: it is clear which campaigns, queries, and pages generate leads and sales (GA4 / Google Ads / GTM).
We created clean, easy-to-navigate category and product pages, surfaced the brand’s key advantages in dedicated blocks, and simplified the journey to the main action. We also improved speed and the technical SEO foundation (structured markup, sitemap, meta tags, lazy-load).
Result: more click-throughs to inquiries/purchases and better website conversion.
We rebuilt campaigns around search intent, launched Search and Performance Max, connected a feed, added extensions and negative keywords. We continuously tested ads and adjusted bids by region and time.
Result: a steady flow of relevant inquiries and a controlled qualified-lead cost at 71,5 €
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