Developed a high-converting landing page. Strengthened and optimized Google Ads campaigns.
Gutman Custom Homes is a premium developer in Texas specializing in the construction of high-end custom homes.
The company approached us with the task of increasing the number of high-quality leads for construction and improving the effectiveness of its advertising budget. The key goal was to attract a more relevant audience of potential customers while minimizing untargeted inquiries and irrelevant clicks.
We built a clear and transparent conversion funnel focused on building trust and encouraging applications. We designed a landing page focused on lead generation, with clear brand positioning and strong calls to action (CTA). We redesigned the page structure in line with the customer's decision-making logic: trust → work process → result → application. We shortened and simplified the user's path to application by optimizing forms, semantic blocks, trust triggers, and a structured visual hierarchy. We increased the effectiveness of Google Ads: we redesigned the structure of advertising campaigns and identified priority areas for key queries. We optimized ads and the landing page, which increased conversion and reduced the cost of attracting leads.
We designed a clean, modern landing page that clearly communicates the value of working with Gutman Custom Homes. The structure emphasizes trust-building elements such as project process, craftsmanship, and expertise, while guiding visitors toward submitting an inquiry.
Special attention was given to visual hierarchy, concise messaging, and highly visible calls-to-action.
We rebuilt advertising campaigns: logic, key groups, semantic core. We strengthened ad texts for premium positioning.
We constantly test “ad → landing page” combinations and adjust bids.
Strategy: reduce lead cost by improving traffic quality.
